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To quit or not to quit. That is the question

In 83%* of the cases, the answer is “Yes. Quit.”

And that is a good thing.

You will now reconsider whether you should continue reading this article. I can guarantee you, it is worth investing in the 5 next minutes.

It is very simple why that is – there is no longer a global market, everything is broken down at a local level in micro-markets. There are similarities between micro-markets that can be used to translate your superiority from one to another. That does not mean that you don’t have to invest the time in conquering each micro-markets at the time.

To do that you have to conquer “the Dip” over and over again.

“The Dip” is a term used by Seth Godin in his book “The Dip” to frame the state that you reach once the initial excitement for a new project, a new skill or your attempt to be the best in the market, is fading away and you are faced with the reality that you have to work for it.

“Strategic quitting is the secret of successful organizations. “

He is making the case for quitting when you figure out that the path won’t get you to be the best in your market. “Think about the decisions you make today – about which doctor to pick, which restaurant to visit, or which accountant to hire. How often do you look for someone who is actually quite good at the things you don’t need her to do? How often do you hope that your accountant is a safe driver and a decent golfer?”

If you want to sum it up, his advice would be:


“Quit or be exceptional. Average is for losers.”

To guide you through the decision-making process, I have put together the decision flowchart below.

Click for full document


To inspire you to read the book, these are my favorite points:

  • Successful people don’t just ride out the Dip. They don’t just buckle down and survive it. No, they lean into the Dip. They push harder, changing the rules as they go.
  • If you’re going to quit, quit before you start. Reject the system. Don’t play the game if you realize you can’t be the best in the world.
  • No, the opposite of quitting is rededication.
  • Strategic quitting is a conscious decision you make based on the choices that are available to you.
  • Never quit something with great long-term potential just because you can’t deal with the stress of the moment.
  • Write it down. Write down under what circumstances you’re willing to quit. And when. And then stick with it.
  • If it scares you, it might be a good thing to try.
  • We succeed when we are the best in the world at what we do. We fail when we get distracted by tasks we don’t have the guts to quit.


Now the difficult part comes.

Take 7 minutes, a pen and a piece of paper.
Think of your current situation. It can be your position, your company, your current project, it can very well be also your private life.
Take a minute for each of the 6 questions and answer them listening to the little voice inside.
And the last minute to contemplate the result.


If I turn the mirror to myself and think about it:


So is my persistence in wanting to be #1 coach for audit and compliance professionals going to pay off in the long run?



Would others be scared in the same situation?



Is it scaring me?



Then I’m in the right spot.

How about you? Let’s talk about it.


* Calculated as follows: 5 times out of 6 cases analyzed in the decision flowchart lead to quitting for different reasons.

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